Unicef Extra Mile supported by Montblanc: Go a little further for a good cause
On Sunday May 7th runners taking part in the Harmony Geneva Marathon for Unicef races will - for the first time - be offered the opportunity to extend their run for a good cause.
Once they have crossed the finish line, participants in the marathon, half-marathon and relay marathon will be able to run the Unicef Extra Mile supported by Montblanc, a loop of a couple hundred metres along the Quai du Général-Guisan.
Why would you want to do that, you may ask? Answer: To offer your support for Unicef’s vitally important projects in developing countries.
Event director, Benjamin Chandelier declared: “This year we have decided to set up the world’s first Unicef Extra Mile to allow runners to push past their limits and contribute through sport to a better world.”
“This initiative is a natural progression in our partnership with Unicef,” he added. “We are proud to have been working with Unicef since 2010, and so far our competitors have contributed to the building of 465 hydraulic water pumps in developing nations. Thanks to our runners, old and new, we have been able to save lives and improve living conditions for children and their families alike by giving them access to clean drinking water.”
For every runner who completes a lap of the Unicef Extra Mile, Montblanc is committed to donating funds to Unicef to help finance the building of more hydraulic water pumps. This demonstrates once again Montblanc’s commitment to Unicef’s projects and their support for runners in Geneva.
On top of the donations collected, the operation is symbolic in itself; runners will be able to demonstrate to the crowds lining the route that an extra effort carried out at the right moment can be rewarded with great results.
Elsbeth Muller, Director General of Unicef Switzerland expressed her delight at this new initiative: “With the support of the organisers of the Harmony Geneva Marathon for Unicef and Montblanc, runners will be able to save children’s lives by providing access to clean drinking water, and we are very appreciative of this support.”
Delphine Favier, Director General of Montblanc Switzerland, said this is a great new way to help a good cause. “Montblanc is delighted to be involved in this initiative, and want to invite all runners to push past their limits and demonstrate their support for Unicef.”
She added: “For every participant who completes an extra lap at the end of the race, we are committed to donating funds to Unicef and support the building of hydraulic water pumps in developing nations.”